The document discusses Peter Drucker and key concepts from his work on management. It begins by listing questions about Drucker's background, contributions, and views. Specifically: - Drucker is credited with coining the term "management" as a discipline. - He viewed people as an organization's most valuable asset and that there is no business without customers. - The document then discusses what makes an organization successful, such as customer satisfaction, profitability, market share, and brand recognition. It also summarizes Drucker's perspective that management is about getting the best from people.

1. PETER DRUCKER ARTICLE DISCUSSION QUESTIONS
1) What term is Drucker credited with coining?
2)What is Drucker's true legacy?
3) Where was Drucker born?
4) Where did Drucker earn his doctorate?
5) What corporation did Drucker spend 2 year studying in the 1940's?
6) What university's management school was named in Drucker's honor in 1987?
7) What view is central to Drucker's philosophy?
8) What was Drucker awarded in July 2002?
CHAPTER 1 DISCUSSION QUESTIONS
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary), define "management.“
3) In your opinion, what has caused management to evolve in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on
terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

2. IN YOUR OPINION, WHAT ORGANIZATIONS ARE
SUCCESSFUL? WHY?
WHAT MAKES AN ORGANIZATION SUCCESSFUL?

3. SUCCESSFUL BUSINESS ATTRIBUTES

4. 1) CUSTOMER SATISFACTION

5. 2) CUSTOMER LOYALTY

6. 3) PROFITABILITY
TOP 3 MOST PROFITABLE COMPANIES IN 2011.
1: $30+ BILLION 2: $19+ BILLION 3: $19+ BILLION

7. 4) MARKET SHARE
WHAT COMPANY IS THE WHAT COMPANY IS THE
LEADER IN MARKET LEADER IN MARKET
SHARE IN THE FAST- SHARE IN THE BEER
FOOD INDUSTRY? INDUSTRY?
13% 25%

8. 5) BRAND RECOGNITION

9. 6) PERCEIVED VALUE

10. PETER DRUCKER
“THE GODFATHER OF MANAGEMENT”
MAIN BELIEFS ABOUT MANAGEMENT:
1) PEOPLE ARE AN ORGANIZATION’S MOST VALUABLE ASSET.
2) THERE IS NO BUSINESS WITHOUT A CUSTOMER.

11. MANAGEMENT
• “THE ACT OF GETTING PEOPLE TOGETHER TO ACCOMPLISH DESIRED GOALS.”
• IT IS ABOUT GETTING THE BEST OUT OF PEOPLE.
• IT IS A PROFESSION LIKE MEDICINE OR LAW.
6 FUNCTIONS OF MANAGEMENT:
• PLANNING: DECIDING WHAT NEEDS TO HAPPEN IN THE FUTURE & GENERATING
PLANS FOR ACTION.
• ORGANIZING: MAKING OPTIMUM USE OF THE RESOURCES REQUIRED TO ENABLE
THE SUCCESSFUL CARRYING OUT OF PLANS.
• STAFFING: JOB ANALYZING, RECRUITMENT, & HIRING INDIVIDUALS FOR
APPROPRIATE JOBS.
• LEADING: EXHIBITING SKILLS IN ORDER TO ENCOURAGE OTHERS TO PLAY AN
EFFECTIVE ROLE IN THE ORGANIZATION.
• CONTROLLING: MONITORING & CHECKING PROGRESS AGAINST PLANS, WHICH
MAY NEED MODIFICATION BASED ON FEEDBACK.
• MOTIVATING: THE PROCESS OF STIMULATING AN INDIVIDUAL TO TAKE ACTION &
ACCOMPLISH A DESIRED GOAL.

12. THE EVOLUTION OF ORGANIZATIONAL
MANAGEMENT.
-WOULD YOU BE MANAGING EMPLOYEES AT
D.G. YUENGLING & SON THE SAME TODAY AS
YOU WOULD HAVE IN 1829? WHY/WHY NOT?
-WHAT U.S. EVENTS HAVE CAUSED A
PARADIGM CHANGE IN MANAGEMENT?

13. 1) WARS
ARMY COMMAND MODEL: VERTICAL MANAGEMENT

14. 2) THE INDUSTRIAL REVOLUTION
ASSEMBLY LINE MODEL: HORIZONTAL MANAGEMENT

15. 3) TECHNOLOGY
AUTOMATION MODEL: HUMAN DISPLACEMENT

16. 4) KNOWLEDGE WORKERS
KNOWLEDGE-BASED MANAGEMENT MODEL: ACCESSING, INTERPRETING,
CONNECTING, & TRANSLATING KNOWLEDGE.